Instagram

Publish to Instagram from one place

Write once, tailor it for Instagram, schedule it and see how it did — in the studio, or with one API call alongside 18 other networks.

Connect Instagram Read the docs

feed
carousel
reel
story
scheduling
analytics
comments

Why Publishing Studio

Skip building your own Instagram integration

With Publishing Studio

Connect in the studio, or inside your own app with headless connect. We store the access and check it daily.
Every post checked against Instagram's limits before it's sent.
One request shape for Instagram and 18 other networks.
Retries run only what failed, and duplicates are refused.
Signed webhooks when a post lands or an account needs reconnecting.

Building on Instagram yourself

Build and maintain Instagram's sign-in flow and store its credentials securely.
Track Instagram's limits and API changes, and find out about them when posts fail.
Write a separate integration for every other network you add.
Build your own retry, duplicate and partial-failure handling.
Poll to learn what happened to each post.

How it works

Three steps to Instagram

1
Connect your account
Sign in with Facebook and choose the Instagram accounts linked to your Pages.
- A Business or Creator account.
- Linked to a Facebook Page you administer.
2
Write once
Compose in the studio and tailor the text or media for Instagram, or send one POST /posts request from your code.
3
We handle the rest
We publish now or on schedule, retry what fails, and tell you the result — in the studio and by webhook.

Features

What you can do on Instagram

Every format

Publish feed, carousel, reel, story from the same editor, with Instagram's rules for each.

Schedule and queue

Publish now, at a set time in any time zone, or into your posting queue.

Checked before it's sent

Character count, media type, size and length are checked against Instagram's limits while you write.

First comment

Add a first comment that's posted right after the Instagram post — for links or hashtags.

Alt text

Image descriptions are sent to Instagram so your posts stay accessible.

Analytics

Track reach, views, likes, comments, shares, saves for every Instagram post, next to your other networks.

Comments and replies

Read and reply to Instagram comments from the shared comments inbox.

Private messages

Answer Instagram messages from the same inbox as your team.

Limits at a glance

Instagram's rules, built in

Text: Up to 2,200 characters
Media: up to 10 images or 1 video (required)Images and video can be mixed.
Images: JPG, PNG · up to 8 MB each
Video: MP4, MOV · up to 300 MB · 3 s to 90 min
Formats: feed, carousel, reel, story

Get every network's limits as data from GET /validate.

For developers

Publish to Instagram with one request

POST /posts → Instagram

curl -X POST "https://dashboard.lifebliss.app/api/v1/posts" \
  -H "Authorization: Bearer $PS_API_KEY" \
  -H "Idempotency-Key: $(uuidgen)" \
  -H "Content-Type: application/json" \
  -d '{
    "content": "The full session is live.",
    "mediaItems": [
      {
        "type": "image",
        "url": "https://cdn.example.org/photo.jpg",
        "altText": "Evening session"
      }
    ],
    "targets": [
      {
        "accountId": "INSTAGRAM_ACCOUNT_ID",
        "platformSpecific": {
          "firstComment": "#satsang #meditation"
        }
      }
    ],
    "publishNow": true
  }'

Quickstart · Headless connect · Webhooks

One integration

Reach 18 more networks with the same post

FAQ

Instagram questions

More in the developer docs and on pricing.

How do I connect Instagram?

Sign in with Facebook and choose the Instagram accounts linked to your Pages. You need: a Business or Creator account. You need: linked to a Facebook Page you administer.

What can I post to Instagram?

feed, carousel, reel, story posts with up to 10 images or 1 video. Every Instagram post needs an image or video.

How long can a Instagram post be?

Up to 2,200 characters. The editor counts as you type and warns you before it's too long.

Can I schedule Instagram posts?

Yes. Publish now, pick a date and time in any time zone, or add the post to your posting queue — in the studio or through the API.

Can I delete a post after it's published?

Instagram's API doesn't allow deleting published posts, so delete it on Instagram itself.

Which Instagram analytics do I get?

reach, views, likes, comments, shares, saves for each post, collected automatically and shown next to your other networks.

Publish to Instagram today.

14-day free trial, no card. Every feature included.

Connect Instagram See all networks