How to schedule Bluesky posts (2026 guide)
Connect Bluesky with an app password, then schedule posts with images and video alongside Threads, X, Mastodon and the rest.
Bluesky has become a regular stop for organisations that already post to Threads and X. Its posts are short, its audience is active, and connecting a scheduler is simple once you know about app passwords.
What is a Bluesky app password?
An app password is a separate password you create in Bluesky's settings just for one app. It lets that app post for you, and you can revoke it any time without changing your real password.
How do you connect Bluesky to Publishing Studio?
- 1Create an app password
In Bluesky, open Settings, find App passwords, and create one named after the tool.
- 2Connect it
In Publishing Studio, choose Bluesky and enter your handle (for example name.bsky.social) and the app password.
- 3Schedule your posts
Pick Bluesky with your other networks and publish now, at a set time, or into your queue.
What are Bluesky's limits?
| Network | Characters | Media | Formats |
|---|---|---|---|
| Bluesky | 300 | up to 4 images or 1 video | post |
| Threads | 500 | up to 10 images or 1 video | feed, carousel |
| X | 280 | up to 4 images or 1 video | tweet |
| Mastodon | 500 | up to 4 images or 1 video | post |
Writing for Bluesky alongside other networks
One post, four short networks
- Keep the main text under 300 characters, or write a Bluesky-only version.
- Add alt text to images — Bluesky's audience notices.
- Put the link where it reads naturally; don't rely on hashtags to be found.
- Check the preview for each network before you schedule.
Is it safe to give a tool my Bluesky password?
Don't — use an app password. It only works for posting through that tool and can be revoked any time.
How long can a Bluesky post be?
300 characters.
Can I post images and video to Bluesky?
Yes. The table above shows how many images or videos a Bluesky post can carry.