How to run social media for many centres or brands from one place
A practical setup for organisations with many locations or brands: ecosystems, account groups, a shared inbox, comment moderation and one publishing queue.
When an organisation runs social media for many centres, the hard part isn't writing posts. It's keeping track of dozens of pages and channels, who looks after which, and which account has quietly stopped working. Here's a setup that scales.
1. One ecosystem per centre
Create an ecosystem for each centre, brand or project, and connect its accounts into it — one per network, up to 19. Everything about that centre — posts, analytics, comments, access — now lives in one place.
2. Account groups for posting to many at once
Group accounts the way you publish: all Facebook Pages in a region, every YouTube channel, all English-language accounts. Post to a whole group as one target. Account groups are included on every plan.
3. Give each person the centres they look after
Invite people as admins, members, viewers or comment moderators, limited to the ecosystems and groups they're responsible for. Nobody sees accounts they shouldn't touch.
4. Answer comments and messages from one inbox
Comments from Facebook, Instagram and YouTube, and messages from Facebook and Instagram, arrive in one shared inbox, where moderators can reply, hide or delete them — on every plan.
5. Catch broken accounts before posts fail
Access to social accounts expires constantly. Publishing Studio checks every account daily and shows which ones need reconnecting on the health board, before a scheduled post fails.
What it costs
On Pro, 20 ecosystems (180 channels, 10 people) costs $244 a month — and an ecosystem costs the same with one network or nineteen. Pro includes 10 people, then $3 each. For 100 or more centres, Unlimited is $799 a month. Both start with a 14-day free trial, no card.